|
Knowledge Value
Opportunity |
Sample Measure |
Top Companies |
|
Customer Intimacy |
|
|
|
Intimate knowledge of customers for the purpose of providing world class service, or to customize and target marketing of products and services |
Breadth and depth of
customer purchases |
AMEX
PointCast |
|
Intellectual Property |
|
|
|
Increasing and managing a portfolio of codified and/or patented knowledge that contributes to the financial value of the enterprise |
Value of patents |
Dow Chemical
Monsanto |
|
Process and Product Quality |
|
|
|
Experimenting with, researching and sharing best practices to increase quality of products, and serve and enhance performance |
Spread of best practices |
Chevron
Texas Instruments |
|
Innovation |
|
|
|
Expanding knowledge required to rapidly generate, produce and market new and innovative products and services |
Time to market |
Hewlett Packard
Microsoft |
|
Knowledge-Based Products |
|
|
|
Generating additional knowledge value in the value chain to deliver higher value, "intelligent" products, and establish uniqueness |
Number of knowledge-based enhancements |
Arthur Anderson
FEDEX |
|
Rapid Response |
|
|
|
Increasing adaptability, flexibility and responsiveness in a constantly changing environment |
Change management speed
and efficiency |
Chaparrell Steel
Skandia |
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